SVG Media buys Networkplay, Seventynine

NEW DELHI: SVG Media, a Gurgaon-based digital media network company that runs Tyroo, DGM and Precision Match, has acquired mobile video technology platform Seventynine and digital agency Networkplay from Gruner+Jahr, one of Europe's largest printing and publishing firm based in Germany. Industry sources have pegged the deal at around $15 million. Stock Market Trading Tips

Manish Vij, founder and CEO of SVG Media, told TOI that the acquisition will give the company a larger pie of the country's digital advertising market, pegged at Rs 3,500 crore at present. "This will make us India's largest advertising technology company with over $40 million in revenues and 8% market share of digital media spends in India," he said. 

Gruner+Jahr had snapped up Networkplay, which was incubated in 2008 by Webchutney and funded by Capital18, in March 2012 to intensify its digital presence in India. Later, it picked up Seventynine from SVG Media for $7 million. Financial Astrology Trading Tips

SVG's renewed interest in Seventynine is because of a newly developed patent-pending app jacket, which is an automated ad-integration technology. In short, it speeds up video ads in apps and intelligently studies consumer behaviour before suggesting pop ups. 

"It has been our dream to build a platform of this scale to help our advertisers meet their performance marketing objectives and give best monetization for our publishers for their mobile / PC assets. We are doing this by affiliate marketplace, video and data products. Seventynine's patent pending technology is one of first few mobile video platforms that deliver performance to advertisers," said Vij. Commodity Trading Tips