TV ad spends increase by 21% in Jan-June 2015

 Acche din have finally arrived for the Indian television industry. Despite talks of a sluggish economy and impending threat from digital media, ad spends on TV have witnessed a steep increase of 21% during January-June, 2015. The high growth rate is likely to continue for the rest of the year.

"Such a growth rate is unprecedented and has not been achieved in the last five years," says Sam Balsara, chairman and MD of Madison World. "A 21% growth coming on the back of a 14% growth in 2014 and without the elections is quite unprecedented and shows the optimistic outlook of industry in Indian markets and the aggressive stance they are willing to take to protect and grow their market share. The growth is also significant in the light of growing conversations around digital Himanshu Tiwari Astrologer Blog

Television ad spends have hit total revenues of Rs 8,200 crore in H1 2015 (January-June) compared to Rs 6,800 crore in H1 2014. E-commerce, FMCG and auto companies have been the biggest drivers behind the growth in TV ad spends this year, reveals Pitch-Madison Media Advertising Outlook, a study that analyses trends in the Indian advertising industry. ICC Cricket World Cup, IPL, Delhi state elections also contributed to the overall growth in H1 '15. "This is one of the best times that the media has seen. Starting from e-commerce players, who are flush with funds to new investors following PM's Make in India campaign, everybody wants to build their brands. Hence, ad rates have also gone up. You can expect the growth rate to sustain itself for more than a year from now," said a media planner from one of the country's biggest media agencies.

Other categories that have contributed to the push are consumer durables and banking and financial services. Both increased their ad spends by more than 45%. FMCG has been the largest contributor in absolute terms contributing Rs 4,200 crore and accounts for 51% of the total TV spends Indian stock market astrology prediction